The partner network for home equity agreements.
Tested campaigns, hosted funnels, tracked attribution, and a full partner portal — ready on day one.
of HEA customers could qualify for a traditional mortgage. A choice product, not a last resort.
URBAN INSTITUTE
use proceeds to retire higher-cost debt — a deliberate financial trade.
URBAN INSTITUTE
of equity-loan applications are denied. The conversation banks won't have starts here.
URBAN INSTITUTE
Two ways to work with us.
Most people arrive here in one of two situations. You already have homeowners who need capital — or you build the networks that reach them. The track you belong to decides everything else on this page.
You have customers.
Contractors, builders, roofers, brokers, and advisors with homeowners who need capital. Turn declined projects and dead files into funded work — with tested campaigns, hosted pages, and tracked attribution, ready to run.
You build networks.
Recruit and support the partner network in your territory, with infrastructure that already exists — recruitment collateral, training, demo assets, and a network dashboard. B2B end to end: you never touch consumer origination, applications, or agreement terms. That is by design, and it is in writing.
The leads you already paid for.
Every business that touches home projects or financing has a file of homeowners who said no — or were told no. An HEA gives that file a second conversation: qualification built on home equity rather than income, no monthly payments, and settlement later as a share of the home’s value, laid out in standardized disclosures before anyone signs.
Income or DTI killed the loan — not the equity. Worth a second conversation.
Lenders · brokers · financing desks
They wanted the project, not the payment — and wouldn't give up a 3% first mortgage to get it.
Remodelers · roofers · ADU builders
The largest number in this partnership is your own sale. A homeowner who funds the roof, the ADU, or the renovation through an HEA closes a project you'd otherwise lose — revenue a magnitude beyond any per-lead fee, on every partner's table.
Some partner agreements include a flat marketing-services fee per qualified lead — earned at qualification, independent of whether or when any agreement closes or funds. Whether a fee applies depends on your agreement structure.
Agreement structures vary; your economics are set out at signing.
You refer. We do everything else.
Partners never promise approvals or settlement outcomes. Homeowners get exact numbers from standardized disclosures — side-by-side settlement scenarios — before anything is signed.
One system, end to end.
From first lead to final settlement, every module below is built, documented, and running today. Modules marked for the portal open with your partner agreement, scoped to your role.
Partner referrals · dead-file recovery · vertical campaigns
Equity-based intake, handled by the program
Consumer-facing facilitation — centrally trained and scoped
Disclosed scenarios · independent appraisal · rescission period
Vertical creative, hosted pages, tracked links
Dead-file re-engagement, reviewed end to end
Role-scoped onboarding for partners and recruiters
Two portals — Channel Partner and Recruiter
Every role, term, and title — engineered, not improvised
Standardized language, maintained centrally
Approved and prohibited claims, per asset
HUD counseling · appraisal · rescission · cost scenarios
Pick your vertical. We hand you the tested campaign — creative, hosted landing page, tracked link. You run the spend; we maintain the pages, the claims, and the review behind every asset.
Fund the build without refinancing the 3% first.
The project that can't wait for a loan committee.
Big-ticket work, no new monthly payment.
Divorce and inherited-home buyouts without a forced sale.
The mid-ticket workhorse vertical.
Accessibility retrofits funded from the home itself.
Register for guided walkthroughs — the partner workflow, the campaign system, and the recovery process, shown end to end.
Self-serve registration and an e-signed agreement, countersigned automatically. Most partners are live in minutes, not weeks.
Your campaigns, tracked links, lead board, training, and support — everything you run on, in one place from day one.
Watch the system, not a pitch deck.
Short, guided walkthroughs of the running product — instant access on registration. Choose your track; what you see depends on the seat you would sit in.
- How it works, end to end13 screens
One lead's whole path — from the page a homeowner lands on, through the partner who sent them, to the operator who approves and pays.
- What a channel partner sees4 screens
The four screens a partner works in: what they have earned, every lead they handed off, how the fee is calculated, and the co-branded page they share.
Register on the left to unlock the walkthroughs for your track.
Every screen is captured from the running product rather than drawn as a mockup. Figures shown in them are staged.
17 SCREENS ACROSS 2 WALKTHROUGHS
The operating knowledgebase, indexed in full.
Open entries are readable now. Entries marked for the portal open with your partner agreement — every workflow, template, and training module, scoped to your role.
Ready for full access?
The complete knowledgebase and asset library come with your partner agreement. Start with the demo — it takes about four minutes.